Massimo Negrotti

Massimo Negrotti (b. 1944) is an Italian scholar and professor of Social Science Methodology. He directs IMES-LCA at the University of Urbino, focusing on the culture of the artificial. His works, including Capire l’artificiale and La terza realtà, develop a theory of artificiality that bridges technology, design, and sociology. Negrotti has been a major figure in articulating how artificial environments shape modern society. His approach continues to influence debates on virtuality and design culture.

When we speak of Nature in cities, the question we want to stress is, is nature in cities natural or in fact an artefact? When we speak of natural processes, they of course take place but apart from spontaneous nature, left to random succession, emerging in spaces that Gilles Clément calls the third landscapes, there […]

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