A Campus is both a field and a city. With the ambition to turn a former military airbase into a fresh and future-oriented 14.000 m2 campus, the world-renowned sports brand adidas Group commissioned LOLA to design its headquarters campus expansion (Herzogenaurach, DE) in collaboration with consultants and designers. The landscape design forms a strong visual composition with the crisp facades of the new buildings that have landed on this former military airbase.
Landscape as connecting fabric The adidas sports cultural immersion starts with two bright yellow and red crossroads. These twelve-meter-long eye-catchers are central to the design and act as connecting fabric in the landscape, forming a central hub for adidas employees to connect and for numerous activities. With inlaid imprints by inspiring individuals such as Zinedine Zidane and Stan Smith, the red Walk of Fame provides an impressive entrance. Numerous programmatic elements can be found on both stars and neighbouring landscapes. From a versatile multi-pitch for football, rugby and hockey to skate parks and trampolines – adidas employees can blow off steam during a break or between meetings or connect through activities and events.
The lake visually links the public and private parts of the campus in one view, rendering a fence obsolete and reinforcing the open perspective of adidas with its headquarters.
Landscape Architecture: LOLA Landscape Architects
Project type: landscape design, campus
Construction: 2015-2025 (first phase completed in 2019)
Location: Herzogenaurach, Germany
Size: 55,5 ha
Client: Adidas Group
Design team: LOLA Landscape Architects
i.c.w.: WGF Nürnberg Landschaftsarchitekten, WPW Ingenieure